Absa pranks Springbok fans

The Springbok jersey that fooled many rugby fans
The Springbok jersey that fooled many rugby fans

This is probably a few days late, but Absa’s idea to turn the South African rugby team jersey (usually a dark green) to red was a smart move in my opinion.

Yes it wasn’t the most original idea, but it certainly got a lot of people talking about the brand. The prank video is the 5th most viewed YouTube video in South Africa with 46 751 views and counting.

Springbok Red Jersey Just A Joke

The ad aired on 31 March 2014 on national media and confused many sports fans before they realised what it really was. It’s good to know that banks have a sense of humour too, if you know what I mean.

 

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