Wall’s Ice Cream has launched ‘Goodbye Serious’ to rekindle the love for the brand in today’s market.
They have adopted a more interactive and innovative approach to their new campaign. It features literal interpretations of its positioning through YouTube features. Three yawn –worthy mock current videos were created to look and seem boring until you get a chance to change all of it.Crucial to the campaign are the interactive pop-up questions that offers viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye to Serious’. The results are literally crazy and funny!
See it for yourself by clicking any of these YouTube links and let Wall’s Ice Cream help you Say Goodbye to Serious.