Steers, famous for its flamed-grilled burgers gave away R80 000 worth of vouchers to nominees & celebrities at the 22nd installment of the country’s premier music awards, the South African Music Awards (SAMAs) which were held at Durban’s ICC over the weekend.
The goodie bag room, which is a highlight at each year’s awards, was a hive of activity with celebs spoilt for choice from the goodies available to choose from.
“Steers is incredibly excited to be a part of this year’s SAMAs, especially with the move to its new host city of Durban. We know that music is a big passion point of our consumers and we want to celebrate those musicians who have worked hard enough to be nominated at this esteemed event,” said Marketing Executive Adolf Fourie.
The brand gave away vouchers to artists and celebrities at the goodie bag experience so they can get their taste of real food made real good. Seen collecting their goodies at the brand’s pop up was SAMA 22, Record of the Year winner Emtee, Best-Selling album of the year winner Nathi, Pop Record of the Year winner Tresor, as well as hosts Somizi Mhlongo & Thando Thabhete. Also seen enjoying the goodie bag experience was hip hop newcomer Fifi Cooper, Cashtime Life’s Kid X, UMX presenter Luthando Sosha, soul songstress Zahara as well as Tbo Touch & Arthur Mafokate.
Steers gave its consumers the opportunity to win a double ticket to the awards by simply engaging on the brand’s Twitter page. Hammersdale resident Lovemore Chinogureyi walked away with the tickets and attended the ceremony at the ICC where he rubbed shoulders with the night’s biggest winners.
“We congratulate Lovemore on winning the double ticket and are proud to give consumers the opportunity to watch their heroes being acknowledged at South African music’s biggest night. We look forward to continue celebrating 100% real local music at events like these in the future,” adds Fourie.
Steers was one of the sponsors of this year’s goodie bag which was worth over R1,6 million.