Ipanema, creator of the world’s hottest summer footwear, has announced that South Africa’s favourite sweetheart, Bonang Matheba, will be its new continental brand ambassador across Africa, bringing her elegant touch and love for fashion to the soulful, summery brand.
Named after the iconic Ipanema beach in Brazil, the brand’s fashionable yet relaxed feel has long been associated with Brazilian-born beauty and famous model, Gisele Bündchen. Ipanema’s decision to bring Queen B on-board as the quintessential African ‘Ipanema Girl’ is a bold move for the brand, reflecting a shift towards a more afro-centric focus.
“Ipanema celebratesthe vibrant Brazilian energy so inherent in its culture, colours and people. Bonang was the obvious choice to be the continent’s ambassador as she resonates so deeply with Africa’s unique energy, style and the beauty of its people,” says Donny Christoforakis, Managing Director at Intershu Distributors. “We believe Bonang’s iconic style and love for all things beautiful, combined with Ipanema’s stylish footwear is the start of new era that the South African and African market wilecho and appreciate.”
Bonang is best-known for gracing South African TV screens as the presenter of hit South African shows like Top Billing and the Afternoon Express, and along with her role as presenter of the popular Front Row a radio show on Metro FM, Queen B has managed to attract a massive fan base and following.
“We want to engage with our target audiences on the platforms they enjoy and are comfortable with. Bonang’s considerable following on Facebook, Twitter and Instagram enables Ipanema to share its exciting new ranges with a wider audience and truly convey the feeling of summer heat, samba beats and living life to its absolute fullest,” says Donny.
“It’s truly an honour to be the face of Ipanema Africa – a brand that gives you comfort ensuring you have the most fun, in beautiful sandals,” says Bonang Matheba.
Hit the beach or the streets in one of the latest styles from the recently-launched Ipanema collection – featuring slick summer trends, Swarovski crystals and so much more – available at leading retail outlets nationwide from R199.95.