The SHOUT Foundation, a philanthropic organisation founded by popular South African artists Danny K and Kabelo Mabalane received a R2 million cheque from Steers at Carter Primary School in Alexandra on Wednesday the 15th February.
This follows the bold 2016 campaign where Steers and the SHOUT Foundation partnered in a bid to make a Real Difference by calling on the public to help sell a million burgers. This is in a bid to eradicate the high levels of childhood illiteracy plaguing the country by building S.E.E.D libraries in disadvantaged communities that will empower the youth through the power of books.
SHOUT, popularly known for being the organisation against crime, has embarked on the journey to uplift communities through the power of education. The SHOUT S.E.E.D library programme which was designed to liberate and inspire new futures and values hopes to extends its reach with the funds received from Steers.
“This has been an incredible campaign for us in terms of drawing the attention of the wider public towards the real issue of childhood illiteracy. Steers was the perfect partner for us as they are committed to youth development and investing in the future leaders of tomorrow” said SHOUT co founder Danny K.
The campaign was led by the SHOUT co founders Danny K and Kabelo Mabalane and was supported by fellow celebrities such as Nadia Nakai, Nkuli Tshirumbula and Fifi Cooper amongst others.
“The amount we were able to raise is symbolic of the spirit of Ubuntu amongst South Africans. They rallied behind the Shout campaign in the most amazing way and we have been able raise funds that will empower and enable The SHOUT Foundation to make a Real Difference where it’s most needed ” said Steers Marketing Executive Adolf Fourie.
The first library to be built with the funds received from Steers will be handed over later this year in Tembisa.