In celebration of the 23rd instalment of the South African Music Awards, Steers took to the road with some of South Africa’s hottest stars as South African music’s biggest night returned to their home of Sun City on the 27 May 2017.
The SAMAs were a true celebration of real music and Steers partnered Vuzu TV personality DJ Speedsta, BoyznBucks’ Stilo Magolide as well as vlogger and V table host Moshe Ndiki. Moments were snapped, tweets were tweeted and stories were filmed as the group made their way to the annual awards showpiece in a luxury stretch limo.
“The best thing we can all do as artists is be genuinely real on and off the camera” said presenter and the brands SAMA correspondent Moshe Ndiki. “Steers has been a champion of all things real and what an incredible year we have had of real music. The standard of local music is right up there and we are here to celebrate the likes of Speedsta, Stilo Magolide and many others as the best of the best.”
“ It really is a blessing to be recognized by your peers. There is nothing better than knowing that you have people that are supporting you and your music, it keeps me inspired to inspire others.” said DJ Speedsta.
Steers gave away R80 000 worth of vouchers as part of the SAMAs Goodie Bag Experience in their second year as sponsor to nominees, artists and media personalities. Moshe Ndiki grilled some of the stars who were in attendance for the Steers #RealChat feature which included Bonang Matheba, Pearl Thusi, Stogie T and Dj Tira amongst others. The SAMAs are a celebration of music excellence and the brand is a 100% behind local music.
The biggest night in SA music saw Kwetsa take home the nights biggest trophies including Highest Airplay, Album of the year and other SAMA winners included Amanda Black who walked away with Best Female and Best New Artist and Nasty C with record of the year.
“Nothing brings people together like great music. The level of talent represented at this year’s awards is incredible and we are inspired by the hard work and effort these talented young musicians put into perfecting their crafts.” said Steers Marketing Executive Adolf Fourie.The 23rd annual SAMAs took place at the Sun City Super Bowl on Saturday the 27 May.