To celebrate the launch of their new #MakeTime campaign Wimpy hosted celebrities and media to a classic Wimpy Breakfast at their Mall of Africa store on Wednesday the 31st of May.
Wimpy recently launched the #MakeTime campaign with their first brand ad in 10 years. The campaign seeks to encourage those who seemingly never have enough time to make time for the ones that they love. To highlight this, they invited some of the busiest people in the media world, which included the likes of singer Leanne Dlamini, actress Jay Anstey, soapie queen Sophie Nbaba and blogger Olwethu Leshabane and their families. The personalities enjoyed the opportunity to make time for their loved ones.
“As a working woman and a mother of two it can be so challenging finding the time to spend with the ones I love. In the always on, always connected and career driven world that we live in we can sometimes lose sight of making time for the those who mean the most. I love what Wimpy is doing with this campaign and am encouraging others to take time out of their busy schedules and make time for those close to them” said singer Leanne Dlamini.
“This campaign has been such a such a joy to bring to life for us as a brand. We are first and foremost a family brand and for many years families have made the time to enjoy a meal at our stores nationwide. However, we recognize that as people get busier and the pace of life gets faster, even something as simple as making time to have a meal together can be difficult. We want to encourage families to take stock and realize that even though time may never seem enough, we need to make time for the ones that we love” said Wimpy Marketing Manager Luise Peters.
Make Time to enjoy every moment at a Wimpy near you. To view the Wimpy #MakeTime or visit the Wimpy website at www.wimpy.co.za