Lupa Osteria launched its #LupaNights property at an event hosted at the brand’s Design Quarter branch with notable personalities in the world of food, media, and entertainment in attendance recently.
The concept of #LupaNights was inspired by the rich Italian heritage of the brand and a need to communicate that heritage to the public in the most spectacular way. The theme for the evening was your “Rome away from home” and the venue was decorated accordingly befitting of a great Italian dinner. Host and vibrant television personality Roxy Burger showed her Italian flare by taking the guests through the brand’s history as well as through activities during the course of the night. Saxophone player George Sax kept guests entertained during the course of the evening with his warm and soothing Italian melodies.
Founded by Guy Cluver and Chris Black, Lupa first opened its doors in 2013 in Kwa Zulu Natal. The goal for Lupa was to bring a big bold Italian restaurant that served authentic food in a warm and friendly environment. It wasn’t long until Famous Brands took notice which entered into a partnership with the duo in 2016 to expand the unique Lupa Osteria concept outside of KZN with the first Gauteng store opening at the Design Quarter in 2016.
“We are so proud to be associated with this incredible brand which has grown from strength to strength over the years with a total of 4 Lupa Osteria stores open across the country. We hope to drive continued excitement around the brand with the concept on Lupa Nights which will become a staple at our restaurants and really educate consumers about the Italian heritage of this brand and encourage them to experience their “Rome away from home” within our stores” said Brand Manager Michelle Smith.
Guests at the event included television personality Lalla Hirayama, actress Jay Anstey, Dj Doowap as well as foodies Chef Nti and Olwethu Leshabane to name but a few. Lupa Osteria encourages Gauteng consumers to come experience their Rome away from home at their Design Quarter branch in Fourways.