In celebrating 26 years of dedicated customer service and loyalty to the BMW Brand, the Legacy Motor Group – on Thursday, 1 March 2018, launched its spanking new home in the wide-ranging and vibrant Eastern suburb of Menlyn, Pretoria.
Hosted by South Africa’s media darling, Bonang Matheba, guests were excited for the grand opening of Menlyn Auto. In attendance were some of the brand’s most loyal customers, business partners as well as media. The event offered a wide array of gourmet food, an open bar and entertainment by the Rocketeers.
As part of the Legacy Motor Group’s ongoing forward thinking and customer centricity focus, the group took over Menlyn in 2016, Rustenburg in 2017 and is set to take over Polokwane in 2018. The newly launched Menlyn Auto dealership offers customers and enthusiasts in Gauteng a 360-degree premium lifestyle and retail experience. The brand new 9000 square metre showroom includes a newly introduced BMW Motorrad showroom, MINI, new BMWs as well as Approved Used BMW models.
Mr. Werner van Zyl, the BMW Menlyn Auto Dealer principal, says that Menlyn Auto, which reached the podium during the 2017 dealer awards ceremony on February 26th 2018, is the BMW Flagship dealership in South Africa. “BMW Menlyn Auto is one of the best in the country. Our commitment, business philosophy, attitude and passion for the brand as well as our product and service offerings secure our reputation of being one of the leading dealerships in the South African BMW network,” he concluded. BMW Menlyn Auto also won first place for BMW Aftersales Dealer of the Year and it also ranked first place for Approved Used MINI Dealer of the Year.
Legacy Motor Group CEO, Mr. Mpho Dipela and Mr. Robert Sexton, Chairman of the Legacy Motor Group say they were encouraged to plough in their investment and dedication into the success of the dealership by several factors.
“We have successfully grown our business from strength to strength over the years and we believe that this is the next frontier to further growth. For our loyal customers, our new premises offer customer care 24/7, 365; stellar aftersales services as the top-rated Aftersales Dealer of the Year; an Accident Management Centre, Trauma Unit and Counselling; the first-place dealership offering approved used MINI models and an opportunity for us to showcase all the aspects of the BMW Menlyn Auto brand which goes beyond engineering excellence but lifestyle as well,” said Mr. Robert Sexton.
The Managing Director of BMW South Africa, Mr Tim Abbott says the country is one of the brand’s key markets as well as one of the fastest growing regions in the world; propelling the brand into unchartered territory in the market especially following the investment of R6 Billion into the new Rosslyn plant where the new X3 will be built from April.
BMW Menlyn Auto has introduced the brand new X2 model to the X range and the new X3. The dealership is also set to introduce the much-anticipated BMW M5 to South African shores in May 2018.