Stella Artois Introduces The Joy Of Beer


Stella Artois recently introduced the joy of beer or ‘Joie de Bière,’ for all those that enjoy savouring a Stella and the many pleasures of life.


The brand urged guests to not let life and all its modern distractions get in the way of taking in moments that matter. The Belgian beer maker believes that the joy of savouring a great beer with friends – poured in an iconic Stella chalice – is a step toward a life well lived.


The locale, called ‘Le Village’ based on Stella’s hometown of Leuven, Belgium – is a place where people can take a mental escape to imagine what life would be like if you set aside modern distractions, creating an idyllic setting where people pocket their phones and simply enjoy their surroundings.

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